Marketing mix TRY YO IMPROVE

1 idea PRODUCT PRICE

2 concepts and design PRODUCT PRICE

3 making a prototype and testing PRODUCT PRICE

4 make a draft product PRODUCT

5 test the draft product PRODUCT PROMOTION PRICE

6 change the product to be better PRODUCT

7 repeat until a solid product PRODUCT PROMOTION

8 make enough product (interchangeable) PRODUCT

9 find places to stock product (interchangable) PROMOTION PLACE

10 PROFIT?????

Price

Product

Promotion

Place

This is called the Marketing mix

PRODUCT: variety, options, service, warranty, quality, features

PRICE; discounts, finance, payment period, list price, mark up

PLACE distribution, coverage, transport, inventory

PROMOTION; digital marketing,sales, direct marketing, advertising

Diminishing returns...A farmer grows 200 pumpkins. Buys a new field, and adds an additional 400 pumpkins, so 600 pumpkins. But thats so much work so he hires some other people. 4 people exactly. This should speed up the process...however he must pay salaries. He must figure out how many people he needs, but keep making considerable profits. Optimal input, for the optimal output. An immoral way he could solve this is he could hire some children from a faraway country with lower minimum wage, so he can deploy as many people as possible for the cheapest price.

font and typeface screenshots.

A colour wheel, made from real life pictures I took

With this wheel we  can see those colour harmonies from before

Self Evaluation

My performance over these weeks has been I would say quite effective. I have attempted every task, and always try new things, however this means my work is often unfinished as I am trying new things. I have gained a lot of knowledge about Photoshop, when previously I had no knowledge. My work is different, but sadly most of my work is not fitting for a poster, having no space for title or the credits, etc. I seem more focused on the image. I did not know much about posters before, but I am now much more knowledgable on the topic, knowing key terms in the industry.

With more time I could finish all my work and at a higher quality, but it will take time.

Final Design And Evaluation

Here is my finished Conan poster. It is good, but it does need work. The hilt is very good, but the blade is too fine to stand out. I first got a picture of Conan's sword. I then zoomed in to 300% (I had attempted on other zooms but this was optimal) and then traced the outlines. I did take some artistic licence as the picture was not perfectly flat, and some details were lost in perspective. I zoomed in so the lines looked their best, other wise the pixels would be very clear. Tis made the process very long and hard, especially without any experience with a graphics tablet.

The black helps give a dark atmosphere and makes the titles and swords colours pop out. This is actually very practical.

Here is the image again, but with less fine lines. It seemed to of done the trick.

The sword as a single asset is very alluring. Fans would be excited by this, and non-fans may be intregued. The image makes the film seem more then just violence, which opens up a larger audience.

My Design Process

This is Sandler Wars. Currently in development.

I first got my characters from Star Wars. I then found images of Adam Sandler, and then I attempted to merge them. For Darth Vader I magic wand'ed the helmet an cut out the front. Then from a layer behind I had Adam Sandler's face. I then sized it and rotated until it was correct. I then attempted to shade the head. I tried a brush, but it was too strong, so I used the eraser instead. I then used the eraser to shade Darth Vader's shoulders and chest to fit in the other characters.

For princess Leia I had to come up with a way around my problems. I got the Adam Sandler head. I then erased Leia's face, and on a layer behind had Sandler's head. I then used the spot healing tool, and perspective tools, and warp tools to make the head fit. I then merged the layers.

I discovered this was a long task, and so am not surprised I have not been able to complete this.

I added Jabba The Hutt. I first got Jabba. I then spot healed his eyes. I then got Adam Sandler's face. I erased his mouth area. I then merged and used the spot healing tool.

I added more monsters

.

Pulp Fiction: Shots FINISH

This shot starts the scene. We can hear Travolta talking to him. We can see he is not interested and has other things on his mind. His stress is shown by his hand, frown and eyes.

Here is Travolta talking to Marvin. we can clearly see the gun, and it catches your eye, foreshadowing. Travolta's dark suit versus the light outside makes our vision hone in on the centre.

Boom. Our eyes were focused on the centre of the frame, so as Marvin's head explodes it hits the centre of our vision, which makes it feel like a real impact, and almost shocking as it was so fast. like a jumpscare almost.

My college film: Dude, Where's My Wall

Here is my film. It's pretty bad.

To improve we should of recorded dialogue without the disruption in the background. Overall shots were pretty good, although none of it felt very dynamic and felt very still. No fluidity. Although this does add to the "humour"... Lighting however was pretty good, everything was clear to see. Audio is a problem. I could not scale sound very well, many sound are too loud or too quiet and I cannot do much to change that with my limited knowledge. The flow between shots is...semi fluid. Most of the time the audiences view is naturally looking where it should, and their eyes don't have to do too much work to see what is happening.

Turns out I missed an audio clip. At the end there was meant to be a cartoon zoom effect. It seemed to of disappeared mysteriously just before I uploaded it to youtube...either way I've added it to the file, but I have not re-uploaded to youtube yet.

Here's the re-upload

Colour Harmony

Complementary

Complementary colours are a colour harmony, which uses opposites. Such as Red and Green, or Blue and Orange. 

Analogus

This method uses similar colours, such as shades of Green, and colours close to them. 

Split Complementary

This has colours that are almost opposites, and puts them together. There are many variants of this effect, such as Triadic, Rectangle, etc.

Square

The square uses 2 sets of complementary colours. Such and Red And Green, with Blue and Orange.

Gamut

Gamut is the range of colours. This takes in mind the  different colour modes such as RBG and CMYK. It is everything we can see. It is used to see what different outputs can show to the audience.

It is similar to the colour wheel, but way more practical. It shows all the colours for printing and for online use, and the spectrum in which the human eye can see. 

When all colours are added up we get white. As we can see to get yellow, we mix red and green. And pink is found between blue and red, and cyan is found between green and blue. Black is the absence of all colour.  

Colour through the ages

There are 256 colours in a .gif.

The difference between the colours of 1970 and 1960

In the 1970's colour was a lot more conservative. Beige, brown. cream. Smooth colours, earthy colours. Many cars in this era had these similarly earthy and conservative colours. A far cry from the 1960's.

The 1960's however where very colourful...almost too colourful, inspired by the drug culture and the rise of music and of the psychedelic. This could be seen everywhere from advertising to fashion. Bright coloured cars and bright clothes, and colours that  burn your eyes.

Photoshop's colour mode is RBG because it is on a computer screen. Printed CMBK is a better choice

Colour in the modern day I would say is very split. In fashion dark colours are quite prevalent, but there is some colour, sometimes. Burgandy as on the rise for a bit. In film colour has a split depending on genre but there is an increase in brown, earthy tones used.

Class Infographic

My Mash-up Poster: Sandler Wars FINISH

Here is my poster so far. My masterpiece....Star Wars. but with Adam Sandler as every character. Amazing I know. Not the epic saga humanity wants, but the one it needs! And deserves! (take that as you will)

Here is Darth Sandler. I had many issues with this one. I made many different versions. I had a half Vader half Sandler face, but it did not work too well. I then tried a Spaceballs style Vader face, keeping the top and side of the helmet but showing Sander's face. This proved to be a little better. However I also had a lot of trouble. I then after lots of mistakes managed to cut out Adam Sandler's head and fit it into the helmet. I then used the eraser to shade his head, as the brush tool was way too harsh. I then erased his crossed arms, and blurred it into the poster. Hopefully this won;t be a problem.

Next is the beautiful princess Sandler. Yes, nightmare fuel indeed. This was a tricky one. I, after lots of mistakes and failures, managed to come up with a solution. I erased Princess Leia's face, and then put Sandler's face in. Then I used the perspective, Warp, and spot healing tool, to blend the faces together. What I made was a monster.

"IT'S ALIVE!!!!!!!!"

My Photomation: Mid Production FINISH

Here is my photomation so far.

I had a lot of issues. First of all, my vision of a rubber duck proved to be a poor choice. For some reason a good rubber duck is a real modern day rarity, and I took hours and hours to finally find a rubber duck-which was not that good, but was the only rubber duck i had actually found that day, so I had no choice.

I was low on ideas. I had a few shots in mind, but without a duck I could not experiment, and so I have found myself a little bit screwed. Although now I finally have a duck I can now come up if some real and, actually possible shots, however I am really far behind and so I may have to push quality down to reach my deadline.

I have thought about music....I however am not 100% what I would like. I am going to figure out pretty soon. Sound effects are also a possibility, but until I get all my footage that is not the biggest issue.

Illustrator: Shapes And Graphs

Here is how you make a shape. I made a rectangle using the rectangle tool. I then opened the windows ribbon, and got down the swatches window, which allowed me to make my rectangle red. 

I then went on the effects ribbon, and went on the 3d tab, and the Extrude and Bevel. Using this I made it 3d, and could move the perspective as I pleased.

I then made a Pie Chart using the graphs window. I added the different percentages. I then using the 3d tools, I made it 3d. This is a technique used to make different information stand out more, using the illusion of perspective. As you can see, the black looks bigger because it is closer, and the dark grey is considerably smaller looking.

Primary And Secondary Research: Pros And Cons

Primary

Here is my own questionnaire. This is an example of Primary Research

https://docs.google.com/forms/d/e/1FAIpQLScLGbUt2DK2ZQnzA8Bg6O3-ER6gXsuudvCIgOTfiGgWlIlvzA/viewform

Primary research is good because it is precise to the point. It is much better at getting the exact information you would like. However it is lacking because it takes more time to make, and the gather the information.

In subjects that do not have any research tied to them, this option is the best, such as making your own poster and asking the audience if they like it. There would be no secondary research to use because it is your on individual work.



Secondary

Here is a book I found stuffed full of information. This is an example of Secondary Research. I found many other books, but none were as helpful as this (or at least the ones I found.) It talks a lot about different core subjects of design, such as colour, typography, and many others.

Secondary research is good because it must much quicker and easier to find information. However this may not be specific information. You may have to plod through hundreds of different pieces of research until you find the specific information you need. For example this book had hundreds of pages. Finding that one page you wanted can be quite the chore. However luckily or me, I didn't need ultra specific information, and so this searching for one subject, helped me gather even more information.

However in subjects that have little to no research, this option is not a good idea, as there would be no secondary research o use.

Photoshop- 3 elements NEED TO FINISH

Brush

This is the brush tool. It an be found in the banner, with a pencil like icon, stuffed between spot healing and clone stamp.

Brush lacks definition, but it is good for shading and to mimic graffiti. It blurs on the edges of the line, this can be used to shade. Brush and other related tools can also be made bigger and smaller using [ ] keys.

Here is a space worm thing, using only the brush. You can see how it lacks definition, and looks blurry.

 

There is a pencil tool in the same menu as the brush. It is more defined. Here is space worm again, but with the pencil tool.





Magic Wand

My Poster- Mid Production

My poster for creed so far

 


I was hoping to have a figure, with no details and no outline. The details would then all be blood coming from wounds. I however did not think about showing the title or to present information. In it's current state the poster needs work, but I think it is coming along. I had to experiment a lot. I experimented with this blood style on animals and other people. My concept was a mix between the actor Michael. B. Jordan, and actually the head of a Lion. You can see this in the jaw. To practise the jaw on a human I practised with a stock image of a man with wrinkles, with shows the form of a shout more then a young person.

I hope to finish, and to add at least the title to the image

Poster Analysis 2

I always thought this poster was really cool. The majority of the poster is black, so the green is even more eye catching. The criss-cross beneath the egg also helps direct the audiences' eyes towards the egg. It also reminds me of ropes, or being bound, which for some people is quite scary.Because it is so mysterious, it draws in the audience. It's dark, and scary, and this shows the audience what they are in for. Because there is so little to this poster, each individual asset is more important. Less is more.










This poster is a farcry from the modern Harry Potter posters. It's clear to see this is a kids film. Almost every character is looking goofy, or comedically serious. All the characters are clear to see in the dark blue pallete, and everyone has a lot of light on their face so you can clearly see who they are, and to look friendly, well most of them. Unlike a lot of movie posters this poster uses all of the poster , rather then just the top half.

My (no longer) silent film, with sound!

This is my silent film, with added sound. It could do with some work, but I like the its I managed to finish.  

In film sound is actually very important. It's immersive, and adds more emotion to the film. For my film, it made certain scenes hit harder, such as the door closing, making the audience hear it's heft, and the Thief's  impact, which now sounds much more painful.

In other films, sounds are used. Music helps convey emotion, and sounds are used to help the audience be sucked into the film. Many sounds are are actually unrelated to what they are linked with on-screen, but the human eye, puts 2 and 2 together, and makes it work. Such as scrabbling at dust, that scratching, and then being shown a car skid on ice. The audience sees and hears it as sliding on hard ice, rather then dry dirt.

With no sound, the outside world could easily distract the audience, and many scenes would just not be effective, especially dialogue. Although a lack of sound in certain scenes actually can prove to be effective. But the reason for this, is because there is normally loads of sound bombarding an audience, and the lack of sound is different. Sound is way more important then many people realise. Sound is great.