Primary And Secondary Research: Pros And Cons

Primary

Here is my own questionnaire. This is an example of Primary Research

https://docs.google.com/forms/d/e/1FAIpQLScLGbUt2DK2ZQnzA8Bg6O3-ER6gXsuudvCIgOTfiGgWlIlvzA/viewform

Primary research is good because it is precise to the point. It is much better at getting the exact information you would like. However it is lacking because it takes more time to make, and the gather the information.

In subjects that do not have any research tied to them, this option is the best, such as making your own poster and asking the audience if they like it. There would be no secondary research to use because it is your on individual work.



Secondary

Here is a book I found stuffed full of information. This is an example of Secondary Research. I found many other books, but none were as helpful as this (or at least the ones I found.) It talks a lot about different core subjects of design, such as colour, typography, and many others.

Secondary research is good because it must much quicker and easier to find information. However this may not be specific information. You may have to plod through hundreds of different pieces of research until you find the specific information you need. For example this book had hundreds of pages. Finding that one page you wanted can be quite the chore. However luckily or me, I didn't need ultra specific information, and so this searching for one subject, helped me gather even more information.

However in subjects that have little to no research, this option is not a good idea, as there would be no secondary research o use.