Overall I agree with every point. Once I returned to my Lookbook it became apparent I was using the wrong models. It was painfully obvious, but I was too late to change it. It makes sense that my brand is directed towards children. Overall nobody would wear these shirts themselves, but would recommend the shirts to a younger sibling or friend, (apart from 2 special cases who were overwhelmingly for the whole brand in every category) which makes sense; college age students are not my target audience.
Most people agree that they like the designs. One said they liked the consistency of the Dinosaur, which is what I was shooting for, as there is no real logo, but the image would suffice. Another said they did not enjoy the crudeness of the designs and I wholeheartedly agree. If this was real brand, the designs would be done professionally.
The majority of applicants would not buy or wear the designs, which is understandable, they are not the target audience.
Most people would recommend the brand to a younger sibling or friend, although two applicants liked it themselves, which is anomalous, but will be kept in mind.
Almost everyone said the Lookbook needed work, and so did all the images. The Lookbook itself is very boring, and poorly done. It says nothing about the brand. The images are stretched and second source and it is immediately apparent, which is not a surprise. The layout was cheap and boring and brings nothing new or unique to the market. Some people would like more text, and I did consider this, however I decided that the designs were paramount and should have the spotlight, however text would of been an easy way to show my motives and explain myself and the brand. And if we consider that the brand would be directed towards children, less writing, the better. Children prefer pictures to reading, at least the majority do.
The spreadsheet needed work as well, which no doubt effected the audience. Some things had been effective, such as colour differentiation keeping information apart, and the frozen top row. However I did not provide a clear way to write long answers, and that really let the whole thing down. One the the biggest mistakes to make is making a questionnaire a pain to do.
Overall the response was what I expected, but there have been some unexpected answers as well. With this information I have clearly identified my target audience, but also a possible niche (of course this needs more research as they may of been joking) with people who are obviously more carefree then the average college student. If I was to work on the designs, and conduct more research I may be able to sell to both children and young adults, if I play my cards right.
The questionnaire was very helpful for me and the brand. With this information I can really improve and cut down on all the brands shortcomings.
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